Privacy Policy
Last updated: 11.11.2025
Introduction
At 5W, we are committed to protecting Your privacy and ensuring transparency about how we handle Your personal data. This Privacy Policy explains what information we collect when You visit our website, how we use it, and Your rights regarding Your data.
What Data We Collect
When You visit our website, we use Google Analytics and Google Ads to better understand how visitors interact with our site. This data is collected anonymously and helps us improve Your experience. The information collected includes:
- Pages You visit and how long You spend time on our site
- Type of device and browser You’re using
- Approximate geographic location (country/city level)
- How You found our website (referral source)
If You choose to contact us through our website’s contact form, we collect Your name, email address, and the content of Your message. This information is only used to respond to Your inquiry and provide You with the support or information You’ve requested.
How We Use Your Data
The analytics data we collect through Google Analytics and Google Ads helps us understand which parts of our website are most useful to visitors, identify areas for improvement, and measure the effectiveness of our marketing efforts. This allows us to continuously enhance our website and better serve our clients.
When You submit a contact form, we use the information You provide solely to respond to Your inquiry. We will never use Your contact information for any other purpose without Your explicit consent.
Legal Basis and Consent
We collect analytics data based on Your consent, which You provide when You accept cookies. You can withdraw this consent at any time by clicking “Cookie Settings” in the footer of our website. For contact form data, we process Your information based on our legitimate interest in responding to Your inquiries and providing customer support.
Data Retention
Analytics data collected through Google Analytics and Google Ads is retained according to Google’s standard policies, typically for 26 months. Contact form inquiries are retained for the period necessary to respond to Your inquiry and maintain our business records.
Your Rights Under GDPR
As a visitor of our website, You have several important rights, regarding Your personal data:
- Access Your personal data we hold about You
- Correct any inaccurate information
- Delete Your data entirely
- Restrict how we process Your data
- Object to certain types of processing
- Withdraw consent at any time via Cookie Settings in the footer
If You have any questions about Your rights or wish to exercise them, please contact us at [email protected].
